{"id":20681,"date":"2026-06-23T09:19:45","date_gmt":"2026-06-23T00:19:45","guid":{"rendered":"https:\/\/tomorrowaccess.com\/?p=20681"},"modified":"2026-09-25T07:05:04","modified_gmt":"2026-09-24T22:05:04","slug":"google-deepmind-a24-ai-filmmaking-2","status":"publish","type":"post","link":"https:\/\/tomorrowaccess.com\/en\/news\/20681","title":{"rendered":"Google and A24 Form AI Filmmaking Research Partnership"},"content":{"rendered":"\n<div class=\"wp-block-group is-hidden-front is-layout-constrained wp-container-core-group-is-layout-bc4dd9bf wp-block-group-is-layout-constrained\">\n<p class=\"post-title wp-block-paragraph\">Google and A24 Form AI Filmmaking Research Partnership<\/p>\n\n\n\n<p class=\"post-date wp-block-paragraph\">June 22, 2026<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"post-content\" class=\"wp-block-group content is-post has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-a98c9622 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/google-deepmind-a24-ai-filmmaking-2-manual-20260924-1454.jpg\" alt=\"Google and A24 Form AI Filmmaking Research Partnership\" class=\"wp-image-22810\" srcset=\"https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/google-deepmind-a24-ai-filmmaking-2-manual-20260924-1454.jpg 1536w, https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/google-deepmind-a24-ai-filmmaking-2-manual-20260924-1454-300x200.jpg 300w, https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/google-deepmind-a24-ai-filmmaking-2-manual-20260924-1454-1024x683.jpg 1024w, https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/google-deepmind-a24-ai-filmmaking-2-manual-20260924-1454-768x512.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>Google DeepMind has announced a research-and-development partnership with A24, the independent film studio, to explore new AI-powered workflows and tools for filmmaking. According to The Wall Street Journal, Google is investing roughly $75 million; DeepMind has not confirmed the figure.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As Hollywood remains divided over the use of AI in movies, Google is positioning the deal as a &#8220;first-of-its-kind&#8221; partnership focused on research.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>Inside the DeepMind-A24 Partnership<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">On June 22, Google described the collaboration as a first-of-its-kind research partnership spanning multiple projects over time.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">According to The Wall Street Journal, Google&#8217;s investment is about $75 million, in line with what Thrive Capital put into A24&#8217;s previous funding round.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">&#8220;We believe the best way to develop tools that empower artists is to work directly with them,&#8221; said Demis Hassabis, co-founder of DeepMind and CEO of Google DeepMind.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Reports note that the deal does not give Google access to A24&#8217;s content library or its data. A24 is known for films such as &#8220;Everything Everywhere All at Once,&#8221; along with recent titles like &#8220;Marty Supreme&#8221; and &#8220;Backrooms,&#8221; and has worked in recent years with prominent actors including Timoth\u00e9e Chalamet and Anne Hathaway.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>AI Moves Into a Divided Hollywood<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A24 is not the first studio to bring AI into film production. Earlier this year, Netflix announced it was acquiring InterPositive, a company founded by Ben Affleck that builds AI tools for filmmakers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Last year, Amazon MGM Studios launched an AI unit dedicated to developing tools for television and movie production.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">At the same time, unease about AI runs deep in Hollywood. According to reports, A24 frames the partnership not as a way to cut costs or speed up production, but as an effort to build tools filmmakers can use while keeping creative control.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Reports say A24 Labs is developing uses such as AI-generated storyboards, though which tools will emerge from this partnership, and when, has not been disclosed. According to reports, Scott Belsky, who leads A24 Labs, said the studio sees &#8220;better uses that preserve creative control and support risk-taking.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>Why Google Is Teaming Up With a Studio on AI Research<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">According to multiple reports, this is the first time Google has taken a stake in a movie studio. Google, an Alphabet subsidiary, already owns YouTube, but a direct investment in a production studio marks a wider push into AI for film and video.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Generative AI for video and filmmaking support has become a more contested field, spurred by video-generation models such as OpenAI&#8217;s Sora.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For DeepMind, the aim is to bring its research into real production settings and refine its tools based on feedback from working artists. With resistance to AI-generated footage still common across the industry, the test will be whether the two can build tools that filmmakers actually adopt.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The specific outputs and timeline have not been disclosed, and the companies say the substance of the partnership will take shape over time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>What to Watch Next<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The companies say the specific goals, technical outputs, and creative milestones will evolve over time, so it remains undisclosed which tools will appear and when. Whether A24&#8217;s filmmakers actually use the tools in their work is another open question. As Hollywood&#8217;s debate over AI continues, the results this partnership delivers will be closely watched.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br><strong>Sources<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/google-deepmind\/deepmind-a24-research-partnership\/\" target=\"_blank\" rel=\"noopener\">Google &#8211; Google DeepMind and A24 announce first-of-its-kind research partnership<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/variety.com\/2026\/film\/news\/google-a24-ai-filmmaking-tools-1236787297\/\" target=\"_blank\" rel=\"noopener\">Variety &#8211; Google Invests $75 Million in A24 to Develop AI-Powered Filmmaking Tools<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/a24-google-deepmind-ai-venture-backrooms-1236627228\/\" target=\"_blank\" rel=\"noopener\">The Hollywood Reporter &#8211; A24 and Google DeepMind to Form an AI Venture<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/techcrunch.com\/2026\/06\/22\/google-deepmind-bets-75m-on-ais-future-in-hollywood-with-a24-deal\/\" target=\"_blank\" rel=\"noopener\">TechCrunch &#8211; Google DeepMind bets $75M on AI&#8217;s future in Hollywood with A24 deal<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google DeepMind is partnering with film studio A24 on AI filmmaking research, with a roughly $75 million investment reported by The Wall Street 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