{"id":20657,"date":"2026-06-17T11:19:53","date_gmt":"2026-06-17T02:19:53","guid":{"rendered":"https:\/\/tomorrowaccess.com\/?p=20657"},"modified":"2026-09-25T07:18:43","modified_gmt":"2026-09-24T22:18:43","slug":"qualcomm-post-smartphone-ai-glasses-2","status":"publish","type":"post","link":"https:\/\/tomorrowaccess.com\/en\/news\/20657","title":{"rendered":"Qualcomm Bets on Post-Smartphone Era With New XR Platform"},"content":{"rendered":"\n<div class=\"wp-block-group is-hidden-front is-layout-constrained wp-container-core-group-is-layout-bc4dd9bf wp-block-group-is-layout-constrained\">\n<p class=\"post-title wp-block-paragraph\">Qualcomm Bets on Post-Smartphone Era With New XR Platform<\/p>\n\n\n\n<p class=\"post-date wp-block-paragraph\">June 16, 2026<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"post-content\" class=\"wp-block-group content is-post has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-a98c9622 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/qualcomm-post-smartphone-ai-glasses-2-manual-20260924-1450.jpg\" alt=\"Qualcomm Bets on Post-Smartphone Era With New XR Platform\" class=\"wp-image-22795\" srcset=\"https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/qualcomm-post-smartphone-ai-glasses-2-manual-20260924-1450.jpg 1536w, https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/qualcomm-post-smartphone-ai-glasses-2-manual-20260924-1450-300x200.jpg 300w, https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/qualcomm-post-smartphone-ai-glasses-2-manual-20260924-1450-1024x683.jpg 1024w, https:\/\/tomorrowaccess.com\/wp-content\/uploads\/2026\/09\/qualcomm-post-smartphone-ai-glasses-2-manual-20260924-1450-768x512.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br>What comes after the smartphone? Qualcomm has placed its bet on AI devices you wear. On June 16, the chipmaker introduced two offerings to support that vision, and CEO Cristiano Amon said the company is now working on more than 40 AI device designs, from jewelry to camera-equipped earbuds.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>The Two Offerings Qualcomm Announced<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Qualcomm unveiled Snapdragon Reality Elite, a new platform for XR and spatial computing, and START (Scalable Turnkey AI-Ready Toolkit), a program for building AI devices. Both were shown at Augmented World Expo (AWE) in the United States.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Reality Elite targets both all-in-one video-see-through (VST) headsets and lightweight tethered optical-see-through (OST) glasses. Compared with the earlier XR2+ Gen 2 chip, it delivers up to 60% higher GPU performance, up to 30% higher CPU performance, and up to 160% higher NPU (the AI-processing unit) performance, reaching up to 48 TOPS.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As a concrete example, Qualcomm says the platform can run a 3-billion-parameter language model at 45 tokens per second, fast enough for responsive on-device AI. It supports 4.4K-per-eye resolution at 90 fps, with up to 20% longer battery life while running up to 12 degrees Celsius cooler.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">START, meanwhile, combines Snapdragon silicon and software to help companies build AI devices such as smart glasses, starting with glasses and expanding to other form factors over time.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The first company to collaborate exclusively with Qualcomm under START is Inspecs, the global eyewear maker behind licensed brands such as Barbour, CAT, Superdry, and O&#8217;Neill and the owner of the premium brand TitanFlex.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>Why a Chipmaker Is Rushing Toward the Post-Smartphone World<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Speaking to CNBC, Amon argued that as companies seek more real-world data to power their AI agents, a wave of hardware startups building new form factors will emerge.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The key device, he said, is &#8220;something you wear, something that is with you all the time, something that can see the world around you,&#8221; giving users context and a way to talk to an agent.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Qualcomm grew on smartphone chips, but with that market maturing it is hunting for its next pillar. Rather than selling a finished product of its own, the company wants to become the foundational silicon and reference-design layer for whatever comes after the phone.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>More Than 40 Device Designs and the Stakes for Apple and Samsung<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The first devices to use Reality Elite include XREAL&#8217;s Project Aura, shown at Google I\/O earlier this year, and an upcoming device from Play for Dream.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">According to TechCrunch, START&#8217;s white-label program offers three reference designs: an audio-and-camera model similar to Meta&#8217;s Ray-Ban smart glasses, a monocular display, and a binocular display.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Amon said this proliferation of new devices could affect the competitive landscape for established smartphone players such as Apple and Samsung.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As those companies push into smart glasses and AI wearables, Qualcomm is not competing on finished hardware but trying to become the default chip platform inside them, much as it did as a leading supplier in the Android smartphone era.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><br><strong>What to Watch Next<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">XREAL&#8217;s Project Aura, built on Reality Elite, is due to launch later this year, though its price and the regions where it will be sold have not been disclosed.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The timing for devices from Play for Dream and others, how far START expands beyond smart glasses, and which of the 40-plus device designs actually ship will signal how quickly this post-smartphone vision takes hold.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><br><strong>Sources<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/www.qualcomm.com\/news\/releases\/2026\/06\/qualcomm-takes-spatial-computing-into-the-ai-era-with-snapdragon\" target=\"_blank\" rel=\"noopener\">Qualcomm &#8211; Qualcomm Takes Spatial Computing into the AI Era with Snapdragon Reality Elite<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/www.qualcomm.com\/news\/releases\/2026\/06\/qualcomm-launches-snapdragon-start-to-enable-the-next-phase-of-p\" target=\"_blank\" rel=\"noopener\">Qualcomm &#8211; Qualcomm Launches Snapdragon START to Enable the Next Phase of Personal AI Devices<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/www.cnbc.com\/2026\/06\/16\/qualcomm-ceo-ai-devices-agents.html\" target=\"_blank\" rel=\"noopener\">CNBC &#8211; Qualcomm CEO says AI agents will replace apps as chip giant works on 40 new AI-powered devices<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/9to5google.com\/2026\/06\/16\/snapdragon-reality-elite\/\" target=\"_blank\" rel=\"noopener\">9to5Google &#8211; Qualcomm unveils Snapdragon Reality Elite for XR and START to simplify glass development<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/techcrunch.com\/2026\/06\/16\/qualcomm-wants-to-be-the-chip-inside-whatever-replaces-your-smartphone-and-it-just-announced-two-products-toward-that-end\/\" target=\"_blank\" rel=\"noopener\">TechCrunch &#8211; Qualcomm wants to be the chip inside whatever replaces your smartphone<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qualcomm unveiled Snapdragon Reality Elite, an XR platform, and the START toolkit for AI glasses, as CEO Amon says the firm is working on 40-plus AI devices.<\/p>\n","protected":false},"author":6,"featured_media":22795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-news","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_uag_custom_page_level_css":"","eventcal-data-date-start":"","eventcal-data-date-end":"","eventcal-data-url":"","eventcal-data-place":"","eventcal-data-capacity":"","eventcal-data-ticket":"","eventcal-data-report":"","eventcal-data-note":"","mentoring-company":"","mentoring-position":"","mentoring-name":"","mentoring-url":"","mentoring-text-top":"","mentoring-text-01":"","mentoring-text-02":"","mentoring-text-03":"","mentoring-images":"","mentoring-logo":"","expert-pitch-data-thumbnail":"https:\/\/www.youtube.com\/embed\/M7DlaXKYhLw","expert-pitch-data-youtube":"","expert-pitch-data-date":"2022.03.01 TUE 12:00-13:00","expert-pitch-data-name":"Global Brain, Partner US office \u4e00\u5bae \u7fd4\u5e73\u6c0f","expert-pitch-data-excerpt":"\u91d1\u878d\u5e02\u5834\u304c\u5927\u304d\u304f\u5909\u308f\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u307e\u3067\u306f\u65e7\u6765\u306e\u9280\u884c\u304c\u307b\u307c\u5168\u3066\u306e\u6a5f\u80fd\u3092\u6301\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u304a\u91d1\u3092\u8caf\u3081\u308b\u3001\u9001\u91d1\u3059\u308b\u3001\u6c7a\u6e08\u3059\u308b\u3001\u306a\u3069\u306e\u6a5f\u80fd\u304c\u7d30\u5206\u5316\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u4eba\u304c\u500b\u3005\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u6642\u4ee3\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u3055\u3089\u306bAI\u306e\u6280\u8853\u3084\u81a8\u5927\u306a\u91cf\u3092\u51e6\u7406\u3067\u304d\u308b\u6280\u8853\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u306a\u3069\u3082\u6210\u719f\u3057\u3066\u304d\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u305d\u306e\u52d5\u304d\u306f\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002 \u52d5\u304d\u304c\u6fc0\u3057\u3044\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306b\u3064\u3044\u3066\u3001\u6295\u8cc7\u304c\u6d3b\u767a\u3067\u3001\u4eca\u5e74\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u6295\u8cc7\u3068Fintech\u306a\u3069\u306b\u3082\u6ce8\u529b\u3055\u308c\u3066\u3044\u304fGlobal Brain Partner \u4e00\u5bae\u6c0f\u3068\u6700\u65b0\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002","expert-pitch-data-download-file":"","expert-pitch-data-peatix":"","expert-pitch-data-whitepaper-show":false,"common-label-text":"","_locale":"en_US","_original_post":"https:\/\/tomorrowaccess.com\/?p=20657","footnotes":""},"categories":[16],"tags":[924,923,856],"class_list":["post-20657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai-wearables","tag-qualcomm-2","tag-smart-glasses","en-US"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualcomm Bets on Post-Smartphone Era With New XR Platform<\/title>\n<meta name=\"description\" content=\"Qualcomm unveiled the Snapdragon Reality Elite XR platform and the START toolkit for AI glasses; 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