{"id":20599,"date":"2026-07-06T05:07:18","date_gmt":"2026-07-05T20:07:18","guid":{"rendered":"https:\/\/tomorrowaccess.com\/?page_id=20599"},"modified":"2026-10-27T14:26:21","modified_gmt":"2026-10-27T05:26:21","slug":"figma-2025","status":"publish","type":"page","link":"https:\/\/tomorrowaccess.com\/en\/s-1-journal\/figma-2025","title":{"rendered":"It Builds the Screens of Google Maps, Uber, and Netflix."},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Newsreader:ital,opsz,wght@0,6..72,400;0,6..72,500;0,6..72,600;1,6..72,400&display=swap');html,body {max-width: 100vw !important;overflow-x: hidden !important;}main,main > .entry-content,main > .wp-block-post-content,main > .wp-block-post-content.is-layout-constrained,main > .wp-block-post-content.is-layout-constrained > *,main .wp-block-group,main .wp-block-post-content {max-width: 100% !important;padding-left: 0 !important;padding-right: 0 !important;margin-left: 0 !important;margin-right: 0 !important;}main#wp--skip-link--target {padding: 0 !important;margin-top: 0 !important;max-width: 100% !important;}.s1-figure-inline {display: block;width: 100%;max-width: 100%;margin: 60px 0;padding: 0;box-sizing: border-box;}.s1-figure-inline picture {display: block;width: 100%;}.s1-figure-inline img {display: block;width: 100%;max-width: 100%;height: auto;margin: 0;}@media (max-width: 720px) {.s1-hero-grid {grid-template-columns: 1fr !important;}.s1-hero-grid > div {border-right: none !important;border-bottom: 1px solid #e6e6e6 !important;padding: 24px 12px !important;}.s1-hero-grid > div:last-child {border-bottom: none !important;}.s1-hero-grid > div > div:first-child {font-size: 32px !important;white-space: normal !important;}.s1-body-table,.s1-body-table tbody,.s1-body-table tr,.s1-body-table td,.s1-body-table th {display: block !important;width: 100% !important;max-width: 100% !important;box-sizing: border-box !important;}.s1-body-table thead {display: none !important;}.s1-body-table tr {margin-bottom: 16px !important;padding: 8px 0 !important;border-top: 1px solid #1a1a1a !important;}.s1-body-table tr:last-child {border-bottom: 1px solid #1a1a1a !important;}.s1-body-table td {text-align: left !important;padding: 6px 8px !important;}.s1-body-table td::before {content: attr(data-label) \": \";font-weight: 700 !important;color: #000 !important;}.s1-body-table td:first-child::before,.s1-body-table td[data-label=\"\"]::before {display: none !important;}.s1-light-shadow {flex-direction: column !important;}.s1-light-shadow > div {border-left: 1px solid #1a1a1a !important;border-top: 0 !important;}.s1-light-shadow > div:first-child {border-top: 1px solid #1a1a1a !important;}h1 {font-size: clamp(26px, 7vw, 34px) !important;}h2 {font-size: clamp(22px, 5.5vw, 28px) !important;}.s1-article-cta-headline {font-size: 24px !important; line-height: 1.4 !important;}}@media (max-width: 480px) {.s1-article-cta-headline {font-size: 20px !important;}}main .wp-block-post-content>.alignfull{margin-left:calc(-1*var(--wp--style--root--padding-left,20px)) !important;margin-right:calc(-1*var(--wp--style--root--padding-right,20px)) !important;max-width:none !important;width:auto !important;}<\/style>\n<div class=\"alignfull\" style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1a1a1a; overflow-wrap: break-word; text-wrap: pretty; font-size: 16px; -webkit-font-smoothing: antialiased; background: #fafafa; width: 100%;\">\n<div style=\"max-width: 1000px; margin: 0 auto; padding: 80px 20px 0; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\n  <a href=\"https:\/\/tomorrowaccess.com\/en\/s-1-journal\/\" style=\"text-decoration: none; color: inherit; display: block;\"><\/p>\n<div style=\"text-align: left; margin-bottom: 40px;\">\n<div style=\"width: 100%; height: 5px; background: #1a1a1a;\"><\/div>\n<div style=\"margin-top: 26px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 32px; font-weight: 600; color: #1a1a1a; letter-spacing: 0.01em; line-height: 1; margin-bottom: 14px;\">S-1 <span style=\"color: #daa241;\">Journal<\/span><\/div>\n<div style=\"display: flex; align-items: center; flex-wrap: wrap; gap: 14px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; margin-bottom: 26px;\">\n        <span style=\"font-size: 11px; letter-spacing: 0.18em; color: #1a1a1a; font-weight: 700; text-transform: uppercase;\">The 10 Questions<\/span><br \/>\n        <span style=\"font-size: 11px; color: #ccc;\">|<\/span><br \/>\n        <span style=\"font-size: 12px; letter-spacing: 0.02em; color: #666; font-weight: 400;\">Every S-1, decoded through the same 10 questions.<\/span>\n      <\/div>\n<div style=\"width: 100%; height: 1px; background: #daa241;\"><\/div>\n<\/p><\/div>\n<p>  <\/a>\n<\/div>\n<div style=\"max-width: 720px; margin: 0 auto; padding: 0 20px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1a1a1a; overflow-wrap: break-word; text-wrap: pretty;\">\n<div style=\"margin: 0 0 32px 0;\">\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 30px; font-weight: 600; letter-spacing: 0; color: #daa241; margin: 0; line-height: 1.2;\">Figma<\/p>\n<\/div>\n<h1 style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: clamp(32px, 6vw, 46px); font-weight: 600; line-height: 1.2; letter-spacing: -0.01em; color: #000; margin: 0 0 40px 0; text-wrap: pretty;\">It Builds the Screens of Google Maps,<br \/>Uber, and Netflix.<\/h1>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; letter-spacing: 0.03em; color: #888; margin: 0 0 60px 0; border-bottom: 1px solid #e6e6e6; padding-bottom: 16px;\">Source: <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1579878\/000162828025036090\/figmas-1a2.htm\" target=\"_blank\" rel=\"noopener\" style=\"color: #daa241; text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px;\">Figma, Inc. S-1\/A 2nd (filed 2025-07-28) \u2197<\/a><\/div>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">In September 2022, <strong style=\"font-weight: 700; color: #000;\">Adobe signed an agreement to acquire Figma<\/strong>. But with no clear path to regulatory approval, the deal was terminated in December 2023. At that point, Adobe paid Figma <strong style=\"font-weight: 700; color: #000;\">a <span style=\"white-space:nowrap;\">break-up<\/span> fee of about <span style=\"white-space:nowrap;\">$1<\/span> billion<\/strong>.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">Even so, Figma did not stop after Adobe walked away. By 2024 it had grown to <span style=\"white-space:nowrap;\">$749<\/span> million in revenue, with <strong style=\"font-weight: 700; color: #000;\"><span style=\"white-space:nowrap;\">95%<\/span> of the Fortune 500<\/strong> and <span style=\"white-space:nowrap;\">78%<\/span> of the Forbes Global 2000 using it.<\/p>\n<\/div>\n<div style=\"max-width: 720px; margin: 80px auto; padding: 0 20px;\">\n<div class=\"s1-hero-grid\" style=\"border-top: 1px solid #1a1a1a; border-bottom: 1px solid #1a1a1a; padding: 50px 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; text-align: center; align-items: start;\">\n<div style=\"padding: 0 12px; border-right: 1px solid #e6e6e6;\">\n<div style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: clamp(28px, 4.5vw, 36px); font-weight: 500; line-height: 1.05; color: #000; letter-spacing: -0.02em; white-space: nowrap;\">95%<\/div>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 10.5px; letter-spacing: 0.2em; color: #daa241; margin-top: 18px; font-weight: 700; text-transform: uppercase;\">FORTUNE 500<\/div>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 0.04em; color: #888; margin-top: 6px; font-weight: 400; line-height: 1.4;\">of the Fortune 500 use it<\/div>\n<\/p><\/div>\n<div style=\"padding: 0 12px; border-right: 1px solid #e6e6e6;\">\n<div style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: clamp(28px, 4.5vw, 36px); font-weight: 500; line-height: 1.05; color: #000; letter-spacing: -0.02em; white-space: nowrap;\">$1B<\/div>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 10.5px; letter-spacing: 0.2em; color: #daa241; margin-top: 18px; font-weight: 700; text-transform: uppercase;\">ADOBE FEE<\/div>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 0.04em; color: #888; margin-top: 6px; font-weight: 400; line-height: 1.4;\">Adobe break-up fee<\/div>\n<\/p><\/div>\n<div style=\"padding: 0 12px;\">\n<div style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: clamp(28px, 4.5vw, 36px); font-weight: 500; line-height: 1.05; color: #000; letter-spacing: -0.02em; white-space: nowrap;\">4<\/div>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 10.5px; letter-spacing: 0.2em; color: #daa241; margin-top: 18px; font-weight: 700; text-transform: uppercase;\">2025 LAUNCHES<\/div>\n<div style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 0.04em; color: #888; margin-top: 6px; font-weight: 400; line-height: 1.4;\">new products at once<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div style=\"max-width: 720px; margin: 0 auto; padding: 0 20px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1a1a1a; overflow-wrap: break-word; text-wrap: pretty;\">\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 60px 0 1.5em 0;\">On top of that, in 2025 it <strong style=\"font-weight: 700; color: #000;\">launched four new products at once<\/strong>: Sites (building websites), Make (coding), Buzz (marketing images), and Draw (illustration). A company in its 13th year shipped four products in a single year.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">What the <span style=\"white-space:nowrap;\">S-1<\/span> presents is a company that took a <span style=\"white-space:nowrap;\">$1<\/span> billion <span style=\"white-space:nowrap;\">break-up<\/span> fee from a collapsed acquisition and <strong style=\"font-weight: 700; color: #000;\">launched four new products<\/strong>.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.4em 0;\">Ten questions. We lay out only what the S-1 says.<\/p>\n<p><!--s1nltop--><\/p>\n<div class=\"s1-nl-top\" id=\"s1nltop-en\" style=\"max-width:680px;margin:56px auto 0;padding:20px;border:1px solid #e6e6e6;border-left:3px solid #daa241;background:#ffffff;font-family:'Helvetica Neue', Helvetica, Arial, 'Hiragino Kaku Gothic ProN', '\u30d2\u30e9\u30ae\u30ce\u89d2\u30b4 ProN W3', 'Noto Sans JP', 'Yu Gothic', sans-serif;word-break:keep-all;line-break:strict;box-sizing:border-box;\">\n<p style=\"font-size:11px;letter-spacing:0.22em;font-weight:700;color:#daa241;margin:0 0 8px;\">S-1 JOURNAL NEWSLETTER<\/p>\n<p style=\"font-size:13.5px;line-height:1.7;color:#1a1a1a;margin:0 0 14px;\">Get the Ten Questions checklist (PDF) and the next S-1 reality check, free by email.<\/p>\n<form action=\"https:\/\/tomorrowaccess.com\/wp-json\/s1\/v1\/waitlist\" method=\"post\" onsubmit=\"return s1nlTopSubmit_en(this)\" style=\"display:flex;gap:8px;flex-wrap:wrap;margin:0;\"><input type=\"hidden\" name=\"source\" value=\"s1nltop-en-nojs\"><input type=\"email\" name=\"email\" required placeholder=\"Your email\" style=\"flex:1;min-width:180px;padding:10px 14px;font-size:14px;font-family:inherit;border:1px solid #e6e6e6;background:#fafafa;color:#000000;border-radius:0;box-sizing:border-box;\"><button type=\"submit\" style=\"background:#daa241;color:#ffffff;border:0;border-radius:0;padding:10px 22px;font-size:13px;font-weight:700;letter-spacing:0.08em;font-family:inherit;cursor:pointer;\">Subscribe<\/button><\/form>\n<p><script>function s1nlTopSubmit_en(f){var b=f.querySelector(\"button\");b.disabled=true;var em=(f.querySelector(\"input[type=email]\").value||\"\").trim();fetch(f.action,{method:\"POST\",headers:{\"Content-Type\":\"application\/json\"},body:JSON.stringify({email:em,source:location.pathname+\"#top\"})}).then(function(r){return r.json()}).then(function(j){if(j&&j.ok){document.getElementById(\"s1nltop-en\").innerHTML=\"<\/p>\n<p style=\\\"font-size:14px;font-weight:700;color:#1a1a1a;margin:0;\\\">\u2713 You're in \u2014 the checklist PDF is on its way to your inbox.<\/p>\n<p>\";}else{b.disabled=false;alert(\"Something went wrong. Please try again later.\");}}).catch(function(){b.disabled=false;alert(\"Something went wrong. Please try again later.\");});return false;}<\/script><\/div>\n<p><!--\/s1nltop--><\/p>\n<div class=\"s1-toc-top\" style=\"margin: 60px 0; padding: 30px; background: #fafafa; border-top: 1px solid #e6e6e6; border-bottom: 1px solid #e6e6e6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\"><div style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 13px; color: #daa241; letter-spacing: 0.22em; margin-bottom: 16px;\">CONTENTS<\/div><ul style=\"list-style: none; padding: 0; margin: 0 0 20px; font-size: 14px;\"><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #000000;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q1<\/span><span>What is this company, really?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #000000;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q2<\/span><span>What is it competing on?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q3<\/span><span>How big is the market?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q4<\/span><span>Who uses it?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q5<\/span><span>How does it make money?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q6<\/span><span>Are the numbers healthy?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q7<\/span><span>Who runs it?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q8<\/span><span>Who controls it?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q9<\/span><span>What does it fear?<\/span><\/li><li style=\"padding: 9px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q10<\/span><span>What happens to the money raised?<\/span><\/li><li style=\"padding: 9px 0;  display: flex; align-items: baseline; gap: 16px; color: #666666;\"><span style=\"color: #daa241; font-weight: 700; min-width: 60px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">\u2014<\/span><span>Closing: beyond the ten questions<\/span><\/li><\/ul><p style=\"margin: 0; font-size: 13px; color: #666666; line-height: 1.7;\">Q1 and Q2 are free. Q3 onward is a one-time $25 unlock. <a href=\"https:\/\/buy.stripe.com\/14AbJ0cvu40v88Pcrh67S07?client_reference_id=figma-en\" style=\"color: #daa241; font-weight: 700; text-decoration: none; white-space: nowrap;\">Unlock the full piece for $25 &rarr;<\/a><\/p><\/div><p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; letter-spacing: 0.22em; font-weight: 700; color: #daa241; margin: 100px 0 12px 0; text-transform: uppercase;\">Question 1<\/p>\n<h2 style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: clamp(26px, 5vw, 32px); font-weight: 600; line-height: 1.25; letter-spacing: -0.005em; color: #000; margin: 0 0 28px 0;\">What is this company, really?<\/h2>\n<div style=\"margin: 0 0 30px 0; padding: 0 0 16px 0; border-bottom: 1px solid #1a1a1a;\">\n<p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 0.2em; color: #daa241; font-weight: 700; margin: 0 0 8px 0; text-transform: uppercase;\">Primary source \u00b7 from the S-1<\/p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 1.6; color: #1a1a1a; margin: 0;\">Prospectus Summary (p.1+), Business (p.154+) \u2014 from the S-1<\/p>\n<\/div>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">In one line: a company that builds <strong style=\"font-weight: 700; color: #000;\">the design software for screens, running inside the browser<\/strong>.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">Line up the use cases the <span style=\"white-space:nowrap;\">S-1<\/span> opens with and you get this: the screens of Google Maps, Uber, JetBlue, Netflix, Duolingo, and LinkedIn; the screens of Mercado Libre and Airbnb; the screen you use to ask Claude a question.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">Much of the design behind the services you use on your phone every day is made inside one piece of software: Figma.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">What is new about it? <strong style=\"font-weight: 700; color: #000;\">It runs inside the browser<\/strong>. Earlier design software was the kind you install on a PC (Adobe Illustrator, Photoshop, and so on). <strong style=\"font-weight: 700; color: #000;\">Figma, like Google Docs, lets anyone join the editing simply by opening a URL<\/strong>.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">And what came of that? The <span style=\"white-space:nowrap;\">S-1<\/span> records that one early user said this:<\/p>\n<blockquote style=\"position: relative; margin: 36px 0; padding: 20px 22px 16px 22px; background: #f5f1e6; box-sizing: border-box; max-width: 100%; overflow: hidden;\"><p>\n<span aria-hidden=\"true\" style=\"position: absolute; top: 2px; left: 10px; font-family: Georgia, 'Times New Roman', serif; font-size: 42px; font-weight: 400; color: #daa241; line-height: 1;\">&ldquo;<\/span><\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 17px; font-weight: 400; line-height: 1.65; letter-spacing: 0.02em; color: #1a1a1a; margin: 0 0 10px 0; padding-left: 24px; overflow-wrap: break-word; overflow-wrap: break-word;\">One person even said that if Figma was the future of design, they were changing careers.<\/p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 9.5px; font-weight: 700; letter-spacing: 0.16em; color: #daa241; margin: 0; padding-left: 24px; overflow-wrap: anywhere;\">FIGMA S-1 (JUL 2025) \u2014 PROSPECTUS SUMMARY, EARLY USER QUOTE<\/p>\n<\/blockquote>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">In the design industry of the time, the <span style=\"white-space:nowrap;\">S-1<\/span> notes, files were named things like &ldquo;Draft_Final_V2_FINAL_v13&rdquo; and passed around as email attachments.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">It solved <strong style=\"font-weight: 700; color: #000;\">the &ldquo;which one is the final version&rdquo; problem through URL sharing<\/strong>.<\/p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; letter-spacing: 0.22em; font-weight: 700; color: #daa241; margin: 100px 0 12px 0; text-transform: uppercase;\">Question 2<\/p>\n<h2 style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: clamp(26px, 5vw, 32px); font-weight: 600; line-height: 1.25; letter-spacing: -0.005em; color: #000; margin: 0 0 28px 0;\">What does it compete on?<\/h2>\n<div style=\"margin: 0 0 30px 0; padding: 0 0 16px 0; border-bottom: 1px solid #1a1a1a;\">\n<p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 0.2em; color: #daa241; font-weight: 700; margin: 0 0 8px 0; text-transform: uppercase;\">Primary source \u00b7 from the S-1<\/p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; line-height: 1.6; color: #1a1a1a; margin: 0;\">Business (Competitive Strengths, p.154+) \u2014 from the S-1<\/p>\n<\/div>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">Figma competes in three distinctive ways.<\/p>\n<h3 style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 22px; font-weight: 700; line-height: 1.5; color: #000; margin: 30px 0 16px 0; border-left: 4px solid #daa241; padding: 0 0 0 16px;\">It runs in the browser (multiplayer editing)<\/h3>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">This is the core. <strong style=\"font-weight: 700; color: #000;\">Like Google Docs, Figma lets several people edit the same screen at the same time<\/strong>. An engineer can check dimensions right beside the designer drawing the lines.<\/p>\n<p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #1a1a1a; margin: 0 0 1.5em 0;\">Technically it uses WebGL (a technology for using the GPU inside the browser). Of its early days, the company recalls that <strong style=\"font-weight: 700; color: #000;\">it built, tested, and iterated for three years<\/strong>. Running <span style=\"white-space:nowrap;\">high-performance<\/span> graphics in the browser was hard at the time, it says.<\/p>\n<p><!--s1ac--><\/p>\n<div class=\"s1-answercheck\" style=\"max-width:680px;margin:80px auto 0;padding:0 30px;font-family:'Helvetica Neue', Helvetica, Arial, 'Hiragino Kaku Gothic ProN', '\u30d2\u30e9\u30ae\u30ce\u89d2\u30b4 ProN W3', 'Noto Sans JP', 'Yu Gothic', sans-serif;\"><a href=\"https:\/\/tomorrowaccess.com\/en\/s-1-journal\/figma-config-2026\/\" style=\"display:block;border:1px solid #daa241;background:#ffffff;padding:26px 30px;text-decoration:none;color:#1a1a1a;\"><span style=\"display:block;font-size:11px;letter-spacing:0.22em;font-weight:700;color:#daa241;margin-bottom:12px;\">BREAKING \u00b7 ANSWER KEY<\/span><span style=\"display:block;font-size:19px;line-height:1.6;color:#1a1a1a;margin-bottom:14px;\">Figma already won. So why stack on new products?<\/span><span style=\"display:inline-block;font-size:14px;font-weight:700;color:#daa241;letter-spacing:0.04em;\">Read the answer key \u2192<\/span><\/a><\/div>\n<p><!--\/s1ac--><!--s1nl--><\/p>\n<div class=\"s1-nl\" id=\"s1nl-en\" style=\"max-width:680px;margin:70px auto 0;padding:30px;border:1px solid #e6e6e6;background:#ffffff;font-family:'Helvetica Neue', Helvetica, Arial, 'Hiragino Kaku Gothic ProN', '\u30d2\u30e9\u30ae\u30ce\u89d2\u30b4 ProN W3', 'Noto Sans JP', 'Yu Gothic', sans-serif;word-break:keep-all;line-break:strict;box-sizing:border-box;\">\n<p style=\"font-size:12px;letter-spacing:0.25em;font-weight:700;color:#daa241;margin:0 0 10px;\">S-1 JOURNAL NEWSLETTER<\/p>\n<div style=\"font-size:20px;font-weight:700;line-height:1.6;color:#1a1a1a;margin:0 0 10px;\">When the next S-1 drops, get the reality check.<\/div>\n<p style=\"font-size:14px;line-height:1.8;color:#333333;margin:0 0 20px;\">Event-driven S-1 breakdowns and new deep dives, delivered free by email. Subscriber bonus: the Ten Questions checklist (PDF). No spam. Unsubscribe anytime.<\/p>\n<form action=\"https:\/\/tomorrowaccess.com\/wp-json\/s1\/v1\/waitlist\" method=\"post\" onsubmit=\"return s1nlSubmit_en(this)\" style=\"display:flex;gap:10px;flex-wrap:wrap;margin:0;\"><input type=\"hidden\" name=\"source\" value=\"s1nl-en-nojs\"><input type=\"email\" name=\"email\" required placeholder=\"Your email\" style=\"flex:1;min-width:200px;padding:13px 16px;font-size:15px;font-family:inherit;border:1px solid #e6e6e6;background:#fafafa;color:#000000;border-radius:0;box-sizing:border-box;\"><button type=\"submit\" style=\"background:#daa241;color:#ffffff;border:0;border-radius:0;padding:13px 28px;font-size:14px;font-weight:700;letter-spacing:0.08em;font-family:inherit;cursor:pointer;\">Subscribe free<\/button><\/form>\n<p style=\"font-size:11px;color:#999999;line-height:1.7;margin:10px 0 0;\">By subscribing you agree to receive emails from S-1 Journal.<\/p>\n<p><script>function s1nlSubmit_en(f){var b=f.querySelector(\"button\");b.disabled=true;var em=(f.querySelector(\"input[type=email]\").value||\"\").trim();fetch(f.action,{method:\"POST\",headers:{\"Content-Type\":\"application\/json\"},body:JSON.stringify({email:em,source:location.pathname})}).then(function(r){return r.json()}).then(function(j){if(j&&j.ok){document.getElementById(\"s1nl-en\").innerHTML=\"<\/p>\n<p style=\\\"font-size:16px;font-weight:700;color:#1a1a1a;margin:0;\\\">\u2713 You're in. See you at the next S-1.<\/p>\n<p>\";}else{b.disabled=false;alert(\"Something went wrong. Please try again later.\");}}).catch(function(){b.disabled=false;alert(\"Something went wrong. Please try again later.\");});return false;}<\/script><\/div>\n<p><!--\/s1nl--><div class=\"s1-paywall-fade\" aria-hidden=\"true\" style=\"position:relative; height:0; overflow:visible;\"><div style=\"position:absolute; left:0; right:0; bottom:0; height:220px; background:linear-gradient(to bottom, rgba(250,250,250,0) 0%, rgba(250,250,250,0.55) 45%, rgba(250,250,250,0.9) 80%, #fafafa 100%); pointer-events:none;\"><\/div><\/div><div class=\"s1-paywall-cta\" style=\"margin: 60px 0; padding: 60px 30px; background: #fafafa; border-top: 2px solid #daa241; border-bottom: 1px solid #e6e6e6; text-align: center; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\">\n\n  <div style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 13px; color: #daa241; letter-spacing: 0.22em; margin-bottom: 16px;\">CONTINUE READING<\/div>\n\n  <h3 style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 28px; font-weight: 400; line-height: 1.5; color: #000; margin: 0 0 32px; letter-spacing: 0.02em;\">\n    Keep reading\n  <\/h3>\n\n  <ul style=\"list-style: none; padding: 0; margin: 0 auto 32px; max-width: 380px; text-align: left; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px;\">\n      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q3<\/span>\n        <span>How big is the market?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q4<\/span>\n        <span>Who actually uses it?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q5<\/span>\n        <span>How does it make money?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q6<\/span>\n        <span>Are the numbers healthy?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q7<\/span>\n        <span>Who runs it?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q8<\/span>\n        <span>Who controls it?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q9<\/span>\n        <span>What is it afraid of?<\/span>\n      <\/li>      <li style=\"padding: 10px 0; border-bottom: 1px solid #e6e6e6; display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Q10<\/span>\n        <span>What becomes of the money it raises?<\/span>\n      <\/li>      <li style=\"padding: 10px 0;  display: flex; align-items: baseline; gap: 16px;\">\n        <span style=\"color: #daa241; font-weight: 700; min-width: 54px; font-family: 'Newsreader', Georgia, 'Times New Roman', serif;\">Closing<\/span>\n        <span>Beyond the ten questions<\/span>\n      <\/li>\n  <\/ul>\n<div class=\"s1-owarini-teaser\" style=\"max-width: 720px; margin: 0 auto 30px; padding: 30px 0 0; border-top: 1px solid #e6e6e6; text-align: left; position: relative;\"><p style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 0.25em; font-weight: 700; color: #daa241; margin: 0 0 12px; text-transform: uppercase;\">In closing<\/p><h4 style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 24px; font-weight: 400; line-height: 1.5; color: #000; margin: 0 0 30px; letter-spacing: 0.02em;\">Beyond the ten questions<\/h4><p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #000; margin: 0 0 24px;\">What Figma is selling is not merely &ldquo;design software that runs in the browser.&rdquo; 95% of the Fortune 500 and 78% of the Forbes Global 2000 use it; two-thirds of its 13 million MAU are non-designers; Net Dollar Retention is 132%; revenue has expanded at a 4-year CAGR of 53%. With the Adobe acquisition collapsed and a $1 billion break-up fee in hand, the Figma that launched four new products sets out as an independent public company.<\/p><p style=\"font-family: 'Newsreader', Georgia, 'Times New Roman', serif; font-size: 20px; line-height: 1.65; letter-spacing: 0; color: #000; margin: 0;\">But that company holds customers&rsquo; trade secrets, and in its own Risk Factors names nation-state sponsored espionage as a threat.<\/p><div aria-hidden=\"true\" style=\"position: absolute; left: 0; right: 0; bottom: 0; height: 60px; background: linear-gradient(to bottom, rgba(250,250,250,0) 0%, rgba(250,250,250,0.85) 100%); pointer-events: none;\"><\/div><\/div>\n  <a href=\"https:\/\/buy.stripe.com\/14AbJ0cvu40v88Pcrh67S07?client_reference_id=figma-en\" style=\"display: inline-block; background: #daa241; color: #fff; padding: 18px 48px; font-size: 16px; font-weight: 700; text-decoration: none; letter-spacing: 0.08em; transition: background 0.2s;\" onmouseover=\"this.style.background='#b88a36'\" onmouseout=\"this.style.background='#daa241'\">\n    Full access for $25 &rarr;\n  <\/a>\n\n  <div style=\"margin: 60px 0 0; text-align: left;\">\n    <a href=\"https:\/\/tomorrowaccess.com\/en\/s-1-journal\" style=\"font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 700; color: #daa241; text-decoration: none; letter-spacing: 0.02em;\">&larr; Back to S-1 Journal<\/a>\n  <\/div>\n\n<\/div><div class=\"s1-paywall-locked\" aria-hidden=\"true\" style=\"display:none;\"><\/div><div class=\"s1-article-footer\" style=\"margin: 16px 0 0; padding: 8px 30px 36px; background: transparent; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; color: #666; line-height: 1.8; text-align: center;\">\n  <div style=\"max-width: 680px; margin: 0 auto;\">\n    <p style=\"margin: 0 0 18px;\">This article is an explainer for informational purposes only. It is not investment advice or a solicitation to invest. Any investment decision is your own responsibility. The facts here are based on each company&rsquo;s S-1 filing but are not guaranteed to be accurate or complete. Please consult the primary filing on <a href=\"https:\/\/www.sec.gov\/cgi-bin\/browse-edgar?action=getcompany&type=S-1&dateb=&owner=include&count=40\" target=\"_blank\" rel=\"noopener\" style=\"color: #daa241; text-decoration: underline; text-underline-offset: 2px;\">SEC EDGAR<\/a>.<\/p>\n    <p style=\"margin: 0;\"><a href=\"https:\/\/tomorrowaccess.com\/en\/s-1-journal#sales-info\" style=\"color: #daa241; text-decoration: underline; text-underline-offset: 3px; font-weight: 700;\">Pricing &amp; terms &rarr;<\/a><\/p>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>S-1 Journal The 10 Questions | Every S-1, decoded through the same 10 questions. Figma It Builds the Screens o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24383,"parent":20744,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Figma S-1","_yoast_wpseo_title":"Figma S-1, Explained: The Company Behind the Screens %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Figma&rsquo;s S-1, decoded through 10 questions: Adobe&rsquo;s acquisition collapsed, leaving Figma a $1B break-up fee. 95% of the Fortune 500 use it, 13M MAU, and 132% net dollar retention.","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_uag_custom_page_level_css":"","eventcal-data-date-start":"","eventcal-data-date-end":"","eventcal-data-url":"","eventcal-data-place":"","eventcal-data-capacity":"","eventcal-data-ticket":"","eventcal-data-report":"","eventcal-data-note":"","mentoring-company":"","mentoring-position":"","mentoring-name":"","mentoring-url":"","mentoring-text-top":"","mentoring-text-01":"","mentoring-text-02":"","mentoring-text-03":"","mentoring-images":"","mentoring-logo":"","expert-pitch-data-thumbnail":"https:\/\/www.youtube.com\/embed\/M7DlaXKYhLw","expert-pitch-data-youtube":"","expert-pitch-data-date":"2022.03.01 TUE 12:00-13:00","expert-pitch-data-name":"Global Brain, Partner US office \u4e00\u5bae 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